Crocus.co.uk aims to be the first web site offering horticultural products and advice to the UK gardening market, estimated by independent research to grow from £2bn in 1998 to £2.7bn in 2003. The web site will be launched in early 2000. The UK gardening market continues to grow rapidly, driven by greater house ownership and increased media coverage of gardening subjects, particularly on TV.
The management of crocus.co.uk believes that the site will have significant advantages over existing retail channels, such as garden centres, will be more competitively priced, offer a wider range of stock, and more comprehensive advice and extensive suggestions for gardeners.
The founders of crocus.co.uk - Mark and Peter Fane - bring substantial horticultural experience to the offering. Both Mark and Peter Fane, who are Chairman and Managing Director respectively of Waterers Landscape plc, will be devoting the majority of their time to the new venture.