SPARK sold its 41% stake in Pricerunner, the online comparison shopping site, to Valueclick Inc. the single-source provider of media, technology and related services, for $33m in 2004.
Throughout its investment, SPARK actively participated in developing a successful strategy for the business by working closely alongside the founders. At the time of the sale, Pricerunner was the most popular comparison shopping site in Sweden and the third most popular site in the United Kingdom.
Pricerunner was a great business, although it started at the height of the internet bubble it was built on sound fundamentals. It avoided the excesses of its era, and has an experienced management team who stuck to their vision and survived the collapse in the tech sector. As a consequence, Pricerunner was able to launch an excellent service when the e-commerce market in Europe started to fulfill its growth potential.