Spark Ventures

IMImobile, The Perfect Mix

IMImobile is a fast-growing global company with 310 employees, and operating in 51 countries that support 202 operator deployments and over 400 content partners.

The company employs carrier-grade messaging platforms and gateways, content management systems, along with video and voice platforms. Their services include interactive portals, community and service creation applications, caller ring back tone, and video streaming.


IMImobile delivers managed VAS and content platforms and aggregates content for operators and portals; manages the delivery of content for content partners; and also manages mobile campaigns for media, advertising, and enterprise customers. The company boasts of a substantial customers base, including operators like Airtel, Vodafone Essar, and Maxis, enterprise customers like Google and Reuters, and content partners and portal customers such as Yahoo!, Sony, Jamba, Disney, and Universal.

The highlight for the company this year was its partnership with BSNL in April 2007. IMImobile, through its PRBT (personal ring back tone) service launched last year, achieved 20,000-30,000 subscribers a month, and a total of one million users in 52 days. The company provides a comprehensive technology platform and region based content to BSNL in eight circles of the North zone, covering the Jammu & Kashmir, Himachal Pradesh, Punjab, Haryana, Rajasthan, UP (E), UP (W), and Uttarakhand. Recently, BSNL and IMImobile's PRBT service passed the 2-mn users milestone.

Coverage in Voice & Data, India's only magazine on the business of communications, off the back of our Voice & Data Award win... IMI described as having the ‘perfect mix’ and really dominating in the Indian Telco scene of late.

http://voicendata.ciol.com/content/VnD-100-volII-2008/108070119.asp

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