The 'World's Largest Global Newspaper' deploys Skinkers technology
Metro International launch Skinkers enterprise communication platform to enhance customer relationships
Skinkers today announces that Metro International have deployed their communication platform to deliver targeted news and features to their French and Spanish speaking audience. The free alerts, named "Le Gadget Metro" and "Metro Flash" in France and Spain respectively, deliver personalised, interactive content to users in the
form of a highly visible desktop alert or a ticker. The technology
offers Metro readers a unique way to keep up with the most important and relevant news content as it is published throughout the day.
According to the Guinness Book of Records, Metro International is the 'World's Largest Global Newspaper' with 23 million readers per day in 23 countries. Metro France is the country's 2nd largest daily newspaper with over 2.3 million people reading the paper everyday. Metro Spain is the country's largest free daily with a 90% coverage.
Metro International wanted to extend their relationship with their daily readers, providing them with relevant news throughout the day and driving them to their website. Tom Symonds, Interactive Managing Director commented, "With Skinkers technology we are able to use the desktop as a communication channel and push important, relevant news to those who have chosen to receive it. We can now effectively deliver news to our readers all day rather than just once in the morning. This kind of value added service really helps to enhance customer relationships and drive website traffic."
Metro International Alerts can be downloaded (free) from www.metrofrance.com/gadget and www.diariometro.es/metroflash Users are able to hand-pick their news alerts, selecting from all areas of Metro news. They can also add third party RSS feeds.
David Long, CEO, Skinkers commented "The challenge for all news organisations is how to get priority information delivered to readers in a timely and visible way. Skinkers technology is an innovative way to help them deliver important information, such as breaking news and weekly blog round ups, to their audience. This is much more effective than sending emails which are often ignored."
About Skinkers
It is increasingly difficult to reach audiences effectively through existing digital channels. Skinkers communication platform integrates existing channels, and augments them with high impact desktop and handheld channels (such as the BlackBerry), to provide a single enterprise communication management platform for the delivery of priority and important information. Skinkers clients include many of the world's leading brands including BBC, The Telegraph, Sky News, American Airlines, Virgin Atlantic, London Stock Exchange and JC Penney.
www.skinkers.com
Media contact:
Kate Lothian, kate.lothian@skinkers.com +44 (0)20 7579 8352