Spark Ventures

MYDECO PARTNERS WITH LEADING U.S. WEBSITE FURNITURE.COM

LONDON, UK (10 February, 2009) – mydeco.com, the UK’s leading home wares and interior design website today announces a new business development partnership with Furniture.com, the leading provider of managed e-commerce solutions to the American home furnishings industry. The new agreement will direct international traffic between the two websites, encouraging mydeco.com’s U.S. visitors to shop on Furniture.com, and directing Furniture.com’s U.K. shoppers to mydeco.com

David Kelly, Chief Executive Officer of mydeco.com said,“Our 3D home design tools are very popular in U.S. and we have a big American contingent in our online design community. As a top rated e-commerce site in the home furnishings industry in the U.S. Furniture.com is the perfect partner for our U.S. traffic. We’re pleased to be partnering with such a strong U.S. brand whose online presence and high search rankings will also introduce the mydeco brand to new U.K. audiences.“

The co-marketing agreement will enhance each company’s international presence and focus on establishing a better overall user-experience for international website visitors. Initiatives such as a link exchange, banner ads and promotional messaging will work together to increase site traffic, generate sales and drive brand awareness for both brands. Each company will encourage site visitors that are based outside of their respective service areas to visit the partner site. This agreement allows Furniture.com to strengthen its European services platform, and mydeco.com to further develop its brand identity in the U.S. marketplace.

“By offering consumers unrivalled product selections, a virtual community, professional design advice and unique room-planning tools, mydeco.com is transforming the interior design world,” commented Carl Prindle, President and Chief Executive Officer of Furniture.com. “After less than two years in business, mydeco.com has established a significant and unique presence in the world of online furniture shopping, making them a valuable partner for our international business development. We are excited by this first step in our relationship, and look forward to collaborating with mydeco as we pursue common goals of uniting consumers with home furnishings retailers.”

Established in 2007 by the creators of lastminute.com, one of Europe’s most successful online businesses, mydeco.com is an innovative e-marketplace for consumers and suppliers of home design and furnishings. The website brings together big name products from over 750 retailers, from high-end stores such as Heals, John Lewis, and Graham & Green, to niche retailers and nearly 200 independent designers. mydeco also features a Design Board of internationally-acclaimed designers: Sir Terence Conran, Philippe Starck, Kelly Hoppen, Kirstie Allsopp, Tara Bernerd and Marc Newson.