Spark Ventures

LONDON, UK (20 February, 2009) – Leading home wares and interior design website, mydeco.com, announces a partnership with Glam Media, the UK’s fastest growing online destination for women and men, to become the corner stone of their newly launched ‘Glam Living Channel’.

Under the partnership, Glam Media will act as mydeco’s network ad sales partner, aggregating mydeco’s magazine-quality, original editorial inventory with that from other smaller sites to create a larger, more attractive offering for advertisers. In addition, Glam Media’s advertisers will have the option to target mydeco’s site directly. The partnership also sees mydeco content delivered to a targeted audience of consumers looking for content suited to their lifestyles via the Glam hubs of uk.glam.com (women) and uk.brash.com (men). Content from other Living Channel sites, including apartmenttherapy.com and DeTnk, will also be displayed on mydeco.

David Kelly, CEO of mydeco said,“mydeco provides world-leading applications and online services for the home and it make sense that we provide quality content for Glam Media’s Living Channel in Europe. Working with Glam Media will help us access a wide base of advertisers as well as taking our content to a wider group within our target audience.”

Joel Cymberg, publisher management and operations director at Glam Media UK, comments, “Premium brand advertisers want to target specific demographics alongside quality content written by people passionate about their particular subject areas. mydeco is a high-quality site, with a loyal and passionate community of more than 700,000 people: exactly the kind of publisher we want to work with. We see mydeco very much as one of the cornerstones of our fast-growing living channel and it complements our other publishers in this space perfectly.”

For more information please call Michelle Saxby at mydeco.com on 020 3170 8587 or email michelle@mydeco.com