29/04/2009 - Livestation has widened its choice of Arabic channels with the addition of Dubai-based Al Arabiya
Livestation, the destination for live TV broadcasting over broadband, has widened its choice of Arabic channels with the addition of Dubai-based Al Arabiya.
The 24-hour news channel, which offers a mix of breaking news, current, documentaries and sports updates has joined Livestation’s existing line-up of Arabic news channels which already included services offered by Al Jazeera, BBC, France 24, Russia Today (Rusya Al Yaum) and Euronews.
According to Matteo Berlucchi, the CEO of Livestation, the addition of Al Arabiya as an official Livestation partner channel is part of an ongoing strategy to widen the choice of perspectives offered on the player. He said he was delighted to have reached agreement with the channel.
"The addition of Al Arabiya to Livestation will ensure that Livestation continues to offer the widest breadth of perspectives and choice for the Arab speaking TV-over-broadband audience," he commented.
And Berlucchi says Livestation’s strategy of offering the widest variety of viewing destinations resonates with the rapidly-growing Livestation audience.
"We have found, when we analyse the viewing patterns on the Livestation player, that the broadband audience is both loyal and fickle. They are loyal to their favoured news provider, returning to the channel several times a day and, on average, spending half an hour with their preferred news offering each visit. However, when a big story breaks, they tend to exercise the choice Livestation offers by clicking through to adjacent channels on the player".
"Viewers are also using the live, real-time chat associated with each channel as they channel hop and channel chat at the same time. It is a new and exciting phenomenon and the detailed user statistics are helping us map viewer behaviour in ways that have previously not been available to broadcasters. Al Arabiya, as do all our partner channels, will now benefit from this audience information enabling them to target and develop their service in response to actual viewer behaviour patterns," he said.
About Al Arabiya
Al Arabiya is an Arabic-language television news channel. It was established on March 3, 2003. The international news station is based in Dubai Media City, United Arab Emirates, and is partly owned by the Saudi-controlled broadcaster Middle East Broadcasting Center (MBC). Al Arabiya broadcasts 24 hours a day with news updated at the top of the hour. The free-to-air channel carries news, current affairs, business and financial markets, sports, talk shows, and documentaries. It is consistently rated among the top pan-Arab stations by Middle East audiences.
www.alarabiya.net/english
About Livestation
Livestation is the destination for interactive high quality TV and radio online, offering international news channels from Al Jazeera, BBC, C-SPAN, Deutsche Welle, euronews, ITN, France 24 and Russia Today. The Livestation player is being continually developed and updated to integrate with the latest and most popular social networking trends, offering users the ability to share, chat, and take control of their viewing experience. In addition to the partner channels, Livestation viewers can also search more than a 4,000 viewer added channels.
www.livestation.com