06/06/2011 - A Monster Success! Moshi Monsters Hits 50 Million Registered Users Worldwide
Fastest Growth in North America with Over 15 Million Monster Owners
NEW YORK, June 6, 2011 /PRNewswire/ -- Two years ago, London-based startup Mind Candy launched Moshi Monsters (www.moshimonsters.com), with the goal of giving 6-12 year old kids a fun, social and safe online experience. Today, Moshi Monsters is one of the fastest growing kids entertainment brands in the world with 50 million registered users worldwide, including over 15 million in North America.
Moshi Monsters is a new form of children's entertainment. The website forms the heart of the experience, which combines adoptable pet monsters, safe social networking, games, stories, missions and educational puzzles. The site has become hugely successful over the last year growing at the rate of one new sign up every second, with the fastest growth being seen across North America.
Following its online popularity the brand has made a successful transition into the offline world with the launch of best-selling toys, books, video games, trading cards and a Moshi magazine within the UK and Australia. Spin Master is onboard as U.S. toy partner and Moshi Monsters toys will launch in North America this summer via an exclusive partnership with a major retail partner – to be announced imminently. Books from Scholastic and trading cards from Topps are on shelf in the U.S. currently and many other categories including the magazine and video games will roll out in the coming months.
Hot on the heels of its retail success, Mind Candy is also now working on music, live tours, a revolutionary TV platform and a Moshi film.
From near bankruptcy in late 2008, Mind Candy is on course to generate over $100 million in gross retail sales across all Moshi Monsters related product during 2011.
"North America is a huge growth area for us right now," said Michael Acton Smith, CEO and creator of Moshi Monsters.
He continued, "We're delighted to hit 50 million registered users and have even more ambitious plans ahead. Our vision is to build the largest entertainment brand in the world for this new digital generation of kids."
For those who don't know … what is Moshi Monsters?
Players choose from one of six virtual pet monsters - Furi, Poppet, Diavlo, Zommer, Luvli and Katsuma - that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn 'Rox' (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off their artwork, reading stories and communicating with friends in a safe environment. Now kids can enjoy Moshi Monsters in a variety of forms whether it be online, via books, a magazine or playing with their favorite toy.
About Mind Candy
Online gaming and entertainment company, Mind Candy was founded by internet entrepreneur Michael Acton Smith (CEO) in 2004. The company created Moshi Monsters, which has 50m players around the world and is now expanding rapidly offline into books, toys, trading cards, TV and film. Mind Candy's first project was the Transmedia game Perplex City that played out across different media including websites, text messages, magazines, live events, skywriting and multiple helicopters. Prior to Mind Candy, Michael co-founded Firebox.com (online retailer of gadgets, games and gifts), Berwickstock (boutique music festival) and Second Chance Tuesday (events to connect technology investors with entrepreneurs).
SOURCE Mind Candy