2011 was a phenomenal year for OpenX. Not only did the company scale to massive proportions—handling more than one trillion ad requests—but they helped thousands of companies build their digital ad business.
OpenX are doing this with OpenX Enterprise, their breakthrough ad server, and OpenX Market, their massive ad exchange, which can be used separately, but are ideally packaged together into a unified Revenue Serving solution.
Just ask publishers like Groupon, Business Insider, The New York Post and thousands of others.
So how did OpenX do in 2011?
OpenX handled more than 1 trillion ad requests
OpenX Market grew more than 9X and on an typical day sees 2.5 billion ad requests and gets over 8 billion bids
OpenX Enterprise more than doubled in revenue and customers
OpenX introduced our Mobile product in November, and are already running 8 billion impressions per month
OpenX also launched a huge array of new products, such as Audience Segmentation, brand blocking, domain level reporting, and many other capabilities
The ad quality team reviewed and categorized 85,702 publisher domains for OpenX Market
OpenX are now running multiple datacenters around the world (including Asia, Europe, and the United States)
Business in Japan continues to grow exponentially
In 2011, OpenX not only achieved something amazing as a company but ultimately drove massive growth for our customers.