17/09/2008 - Victory over the big boys for Firebox.com - crowned Retailer of the Year by top technology magazine, Stuff.
Quirky gift and gadget etailer, Firebox.com is excited to announce that it has won readers’ votes to be crowned Retailer of the Year by top technology magazine, Stuff.
Beating the retail big boys including the likes of Amazon, Play.com, Curry’s and even Apple is a huge achievement for the niche etailer and proves the significance of its customer relations. To add to the excitement, the Ego Street Scoota- a Firebox exclusive which has been a huge hit for the etailer since its launch in June - has also won an award, for Best Eco gadget.
Michael Smith, CEO and Co-Founder of Firebox explains what the award means to the company, which celebrates its tenth birthday this year. “To be honest we were thrilled just to be nominated for a Stuff Award – especially alongside such great brands as Amazon and Apple. And the fact that this is an award voted for by Stuff readers makes it even more exciting for us. We’d like to thank everyone that voted – you’ve really made our day!”
The award, voted by Stuff magazine readers, is the first of its kind to be held by the magazine and is set to become an annual feature.
Fraser Macdonald, Editor of Stuff, says, “Being a gadget fan isn’t just about the gadgets themselves. It’s about the joy of shopping. A big part of the experience, and something that Firebox clearly excels at, is friendly customer service. Well done to them for having a huge range of exciting products, but also making them fun to buy.”
EDITORS NOTES
For more information, interviews, profile or product images please contact:
Firebox.com: Claire Wood, PR Manager, 0870 420 4489 /
press@firebox.com
About Firebox.com
University friends Michael Smith and Tom Boardman set up Firebox.com in 1998 with the dream of retailing, marketing and manufacturing a select range of new and unusual products from around the world.
The company survived the dotcom boom and bust and has developed into a successful multi-channel retail operation including an award-winning website and a mail-order catalogue based in the UK and USA.
Originally building a reputation for having the latest gadgets, games and boys toys for men, Firebox now services a broader market, identifying the latest trends in consumer products to bring quirky and unusual designer home wares, innovative gadgets and amusing gift ideas to their customers ahead of mainstream retailers.
Claire Wood
PR Manager
http://www.firebox.com